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Pierre Fritsch

References

A few examples of how I've been able to conciliate human considerations with technical, business, and political strategies.

Industry 2023 · 2026

Eiffage Énergie Systèmes

Modernizing the group sales information system

User research · Product design · Consulting & strategy

Redesigned a commercial information system to modernize its interface, streamline user journeys, and boost business efficiency, while ensuring seamless adoption by maintaining functional continuity.

Laptop screen showing the redesigned Eiffage Énergie Systèmes sales information system interface
Healthcare 2025 · 2026

Azur Health Science

Designing an editing and reviewing software for medical regulatory papers

User research · Product design · Consulting & strategy

Designed the product and supported the startup building an innovative and intuitive editing and reviewing tool for regulatory medical writers.

Screens of the Azur Health Science software for editing and reviewing regulatory medical documents
Mobility 2022 · 2025

Transdev + Soléa + m2A

Studying and improving the image of the public bus transport

Project lead · Usage & perception research · Prospective · Experimentation

Led an experimental initiative in Mulhouse region, aimed at transforming the bus from a purely utilitarian service into an engaging, emotional experience, particularly for young adults (17-25).

A Mulhouse public bus repainted with a colorful experimental design for the project
Public sector 2023

CNFPT

Stimulating creativity and collective intelligence for the ecological transition.

Workshop facilitation · Serious gaming · Collective intelligence

Designed and facilitated collaborative workshops and a serious game for 140 participants at an annual event focused on the ecological transition in the public administration. Created collective mediation tools to spark engaging discussions, build contextual understanding, and propel actionable solutions for a sustainable future.

Workshop facilitation
Retail 2021 · 2023

Migros

Bridging the gap between in-store customer experience and e-commerce

User research · Service design · UX/UI design

Supported an agile team during a two-year incubation phase, with the goal of launching an innovative live-video shopping experience across all of Migros e-commerce platforms.

a consultant, both in-store and online via video chat
Tourism 2022 · 2023

Château du Haut-Koenigsbourg

Optimizing the visitor experience on the Haut-Koenigsbourg website.

Design sprint · Guerilla research · UX Design

Collaborated with the team in an agile environment to redesign the Haut-Koenigsbourg castle's website. Conducted collaborative workshops, guerrilla testing and crafted an intuitive, enchanting UX journey to help users seamlessly prepare their visit and easily discover a complex catalog of over 80 seasonal tours and activities offered by this major tourist destination.

“It’s truly a pleasure to work with Pierre. We highly recommend him for your future projects.”

Mélanie Reiss, Communications Manager at the Haut-Koenigsbourg

Design thinking workshop for the castle
Healthcare 2023

Cerp

Revitalizing a B2B customer portal to boost engagement and sales for pharmacies.

User research · UX/UI design · Service design

Partnered with CERP to redesign their outdated customer portal in order to reverse declining usage and drive sales. Conducted user research to understand the specific daily needs of pharmacies, resulting in the creation of an ergonomic and modern extranet.

“We've seen a 30% increase in the volume of products ordered between the first and second halves of 2022. This increase is due to the launch of our new customer portal.”

Charlotte Wolf, Trade Marketing Assistant, Cerp

Screensho from Cerp extranet
Industry 2022

Irepa Laser

Designing accessible interfaces to reduce risks in large-scale industrial 3D printing.

User research · Ergonomics · UX/UI design

Conducted user research to understand operator needs and designed a specialized workstation for an innovative, large-scale 3D printing system. Created an accessible and ergonomic monitoring interface to replace a complex process that previously required highly specialized engineers. The streamlined UX/UI reduces the learning curve, mitigates human error, and effectively prevents manufacturing defects and equipment breakage.

“What matters to us is having the right information at the right time. That's now the case.”

Pierre-Alain Vetter, CTO, Irepa Laser

A field study session with an operator
Public sector 2022

Mulhouse City

Promoting civic engagement through proximity service and application

User research · Design thinking · UX/UI design

Participated in the redesign of a city service that allows residents to report issues related to public spaces (cleanliness, road maintenance, etc.). Created a fluid reporting process designed to bring citizens closer to municipal services.

“We have seen a significant increase in the number of incident reports. And users are categorizing them much more effectively.”

Christophe Zussy, CIO, Mulhouse City

Citizen using the application "Allo Proximité" in the street of Mulhouse
Healthcare 2020

FMH (Swiss Medical Association)

Centralizing prevention resources for Swiss healthcare professionals.

User research · Service design · UX/UI design

Conducted user research with doctors and medical assistants to design a centralized web platform for patient prevention resources. Facilitated co-design workshops with FMH partners to structure content and guided the UI/UX design and branding of the platform (PEPra).

“A pleasant collaboration, very pragmatic and efficient. The work was focused on the users' needs and was accepted without question by the steering committee.”

Barbara Zosso Bischof, FMH Project Manager

Discussion between a patient and medical staff
Industry 2019

Die Post

Digitalizing and optimizing maintenance routes through a co-designed staff application.

Field research · Design thinking · UX/UI design

Supported Swiss Post in creating a digital solution to organize building maintenance routes, as part of an INNOArchitects innovation program. Conducted field research and co-designed the application directly with the cleaning staff. Prioritized ergonomics and accessibility, integrating room usage data into the app to optimize daily rounds and prevent unnecessary work, such as cleaning unused rooms.

“We observed time savings ranging from 8% to 23% on cleaning rounds across all of our offices.”

Cleaning-tour Manager, Die Post

A housekeeper tests a prototype
Environment 2016

WOCAT

Centralizing global knowledge to fight land degradation and desertification.

Co-design · UX/UI design · Frontend dev

Facilitated co-design workshops to define the structure of a global knowledge base for Sustainable Land Management. Designed the UI for the platform, optimizing the process of capturing and accessing best practices and techniques tailored to the target environment.

Mockup of the WOCAT platform
Mobility 2015

BLS

Streamlining customer and journey management for a Swiss transport provider.

Design thinking · UX/UI design

Collaborated with BLS agents using design thinking methodologies to co-create a comprehensive customer and journey management platform. Designed the UX/UI.

BLS Customer management platform